By removing or distorting their own brands, advertisers are looking to challenge consumers to be more engaged and curious on what exactly is being showcased.
The Pepsi--Pecsi Ad Campaign:
For Argentines, the 'PS' sound in Pepsi is hard to pronounce and the company intentionally distorts the brand
Absolute Vodka with no label:
Freshjive clothing brand with no branding on their apparel:
