Product Displacement

I have discovered that there are no limits to the number of ways to advertise a product and even completely removing the product brand is no exception.

By removing or distorting their own brands, advertisers are looking to challenge consumers to be more engaged and curious on what exactly is being showcased.

The Pepsi--Pecsi Ad Campaign:

For Argentines, the 'PS' sound in Pepsi is hard to pronounce and the company intentionally distorts the brand

Absolute Vodka with no label:

Freshjive clothing brand with no branding on their apparel: