Social Media Campaign: Toblerone

Social media is an outlet that many companies use to expand their brand and message. Toblerone was the brand we focused on for our social media campaign challenge. Our group decided that we would allow individuals to use a combination of Instagram, Facebook or Pinterest to contribute pictures in our campaign.

Consumers are asked to upload pictures they took of landscape or object seen in the negative space that resembles the shape of the iconic triangular chocolate. For a better chance to win, they can also upload other creative content to other social outlets such as YouTube. The individual with the most overall likes and shares will win a Toblerone package with plenty of goodies for the Holiday Season.

   

iRoll

iRoll: Radio Commercial

SFX:                (Toilet flushing)

Daughter:        “Mom! I need another iPod, I dropped it in the toilet again”

Mom:               “That’s the 4^th one this month!!”

Daughter:        “Well what should I do? I’m always fumbling with my iPod while I do my nails or straighten my hair.”

SFX:                (docking station click sound with music playing)

MVO:              What you need is the new iRoll. Now convenittly takes the place of your old boring toilet paper holder and ads new features like high quality speakers as well as a docking station to charge your device. Why settle for a boring radio when you can enjoy your own music. Buy the new iRoll coming this holiday season to a store near you!

The end of interruption?

For my essay I will be considering the impact that interruptive advertisements have had on consumers. Whether through social or experiential ads, advertisers have had an effect on how consumers feel towards certain brands and services. Most of the media we consume each day consists of advertisements and many of whom are seen as obtrusive by consumers because they just want to throw their message at you instead of attracting the audience to them. I will also be researching if the consumers experiences towards these type of ads are positive or negative. Advertisers should use creativity to gain attention and spread their message through social outlets because that is the best way to reach a wider audience. If consumers need to be given more then 30 seconds worth of information, then its almost mandatory for the ad to be creative and engaging because most people will loose interest fast. In addition, I will be examining how online ads as opposed to  T.V. ads differ from each other in terms of consumer behaviors. Are people more likely to close an ad on the web as opposed to turning the channel on the television or radio stations. The essay will also cover how larger brands such as Harley Davidson and Red Bull have managed to engage with the audience through the events and activities they hold annually.