The end of interruption?

For my essay I will be considering the impact that interruptive advertisements have had on consumers. Whether through social or experiential ads, advertisers have had an effect on how consumers feel towards certain brands and services. Most of the media we consume each day consists of advertisements and many of whom are seen as obtrusive by consumers because they just want to throw their message at you instead of attracting the audience to them. I will also be researching if the consumers experiences towards these type of ads are positive or negative. Advertisers should use creativity to gain attention and spread their message through social outlets because that is the best way to reach a wider audience. If consumers need to be given more then 30 seconds worth of information, then its almost mandatory for the ad to be creative and engaging because most people will loose interest fast. In addition, I will be examining how online ads as opposed to  T.V. ads differ from each other in terms of consumer behaviors. Are people more likely to close an ad on the web as opposed to turning the channel on the television or radio stations. The essay will also cover how larger brands such as Harley Davidson and Red Bull have managed to engage with the audience through the events and activities they hold annually.