Social Media Campaign: Toblerone

Social media is an outlet that many companies use to expand their brand and message. Toblerone was the brand we focused on for our social media campaign challenge. Our group decided that we would allow individuals to use a combination of Instagram, Facebook or Pinterest to contribute pictures in our campaign.

Consumers are asked to upload pictures they took of landscape or object seen in the negative space that resembles the shape of the iconic triangular chocolate. For a better chance to win, they can also upload other creative content to other social outlets such as YouTube. The individual with the most overall likes and shares will win a Toblerone package with plenty of goodies for the Holiday Season.