"Bring the Typewriter Back"

In order to bring the typewriter back into the homes of the not so tech friendly older generation of people, we need to tap into the nostalgic memories they had while using a typewriter and how the seemingly simple and distraction free device that once helped them achieve their goals along time ago can still get the job done. For us to achieve this turnaround, we have decided to use print ads, a television commercial as well as a radio broadcast.

Print: 

For our print advertisement we would have a man at his desk focused and diligently typing away with his typewriter and he has accumulated a huge stack of pages full of writing next to him while his wife is distracted and struggling to get any of her writing done while sitting on the couch on her laptop. Below is a rough illustration I put together of what the ad might look like.

Commercial:

The television commercial will follow a now successful older author that has a severe case of writers block and in his struggle, he decides to go  back to his old office from which he wrote his first successful book and finds his typewriter under a desk. He pulls it out and dusts it off, then puts a piece of paper inside then suddenly finds the inspiration he was looking for and it fades out with the noise of the typewriter.

Radio:

The radio ad will have a narrator talking about how the typewriter is so simple and distraction free, a blank canvas of sorts while the sound of the typewriter keys are in the background. In addition, we could have a 50's jingle such as an Elvis Presley song at the end to bring a sense of nostalgia to the older audience.