Print Ads

       Here are some notable print adverts I have come across. First is the STIHL print campaign from Australia, which is a garden power tool company that has set its focus on getting people away from their digital media and back into the outdoors. STIHL tools allow you to reclaim this nostalgic place that we have all seemingly left for the tweeting on social networks. The company has really targeted the joke to those of the younger demographic because more likely than not elderly viewers might not get the ad while flipping through a magazine. 

Second, is from the London Olympics when New Zealand matched its best-ever haul of metals and the proud sponsor Weet-Bix ran this full page cleverly worded press ad to remind the world that the athletes achieved their victories with the help of their breakfast. This print ad has great use of texture and the headline does stand out.

Lastly is an ad by Sony France, which has issued an advert that compares the handheld console, PlayStation Vita to a woman with 4 breasts. 
The advert shows the woman with 4 breasts alongside the slogan “Touch both sides. Twice the sensations” in French. It is of course alluding to the Vita’s front touchscreen panel and rear touch panel and is a somewhat desperate attempt by Sony to tackle the lower than expected sales of the Vita some believe. With respect to the art director involved in this particular print ad, I think that they could have gone with a more subtle description of the "sensation" we get from touching the screens.  However, the advert ran in several magazines and was posted online by several other sites. Those who were unimpressed with the advert took to social networks and Twitter to criticize it, one user said that it was a “disgusting marketing campaign” whereas another said that Sony had “time-slipped into the 1970's”! Whether or not this was an attempt by Sony to stir up controversy in the inter-webs is unknown but I think that Sony has done a great job with this print ad and having owned this particular product, I am glad to see it get the attention it deserves. A touch panel on the back is a really unique feature in my opinion.