Interrupting Advertisement

Advertisements have made their way into almost all of the media we consume and the way they get our attention is usually by abruptly interrupting our TV shows and pausing our radio station while we are enjoying the music. Instead of interrupting the viewers, I think that the advertisers need to find creative ways of drawing in viewers so that they want to watch it and allowing them to share it with their friends because they choose to. For instance, this ad for DermaBlend tattoo primer draws the curious consumers in while showing off the products features.

Both creativity and productivity is what makes a brand or product ad stand out not by bluntly throwing your product at the consumer and expecting any good results. In fact, many advertisers have had a bad reputation for being obtrusive and failed in communicating their message because viewers are becoming more aware of and are avoiding being subject to advertisements and would rather pay a fee to remove them completely.

The growing number of people adopting subscription services such as Pandora and Spotify are pushing abrupt advertisements in between songs which some think is unfair but they do offer a paid version of the service with fewer interruptions.

Skype, another service used by millions of people all around the world each day will be adding more and more advertisements in the middle of peoples conversations, successfully disrupting the callers. In a report from arc-technica, the ads are set to appear during Skype-to-Skype audio calls for users of the Skype for Windows client. It will only be targeted at non-paying users, those without Skype Credit or subscriptions, the company said. Skype promised there would be no degradation of call quality. "Skype call quality will remain the same. Ads will be silent, non-expanding and run after we've completed our regular detailed quality checks on your connection," the company said. I think that its only a matter of time before our own conversations will be paused for an advertisement with audio appears. My only concern is that there will no longer be any room for creative advertisements if all of the companies are pushing for instant/immediate advertisements that just yell at you until you are sick of hearing about it.